3 Favorite Trends from the 90's until Now
- mspagnoli
- Jan 31, 2019
- 4 min read
SCRUNCHIES
The scrunchie. Love it or hate it, it has made its way back in to everyday fashion. I must say, when this trend first emerged back on to the scenes I was disgusted. All I could wonder was, WHY? Was this all we could come up with as society? But then, I was given my first scrunchie. I must say the new and improved trendy style caught my eye, but when I used to tie up my long locks, I was head over heels. Not only is it a stylish little accessory for your hair, but it's comfy AF. No pulling, not hair creasing, and cute. What more could a girl ask for?
So when did the scrunchie really come about? This retro trend “was invented in 1963 but was not patented until 1987 by Rommy Revson.” The story behind the invention of the scrunchie is just as interesting as the scrunchie itself. Revson was sick of her hair becoming damaged from her everyday hair ties and needed a quick fix. Inspired by her waistband on her PJ’s, she got to work. Voila! The scrunchie.The scrunchie was first coveted by 90’s sitcoms like Friends, Saved by the Bell, as well as various celebrities and women everywhere.
After disappearing for awhile, the scrunchie made a comeback. Celebrity hairstylist, Jen Atkin, started to bring back the scrunchie on all of her famous model clients. Fast forwarding to now, Bella Hadid, Hailey Bieber, Karlie Kloss and even Jlo have been rocking this trend. All I have to say about this is: Long Live The Scrunchie.
THIN EYEBROWS
Although thick and fluffy eyebrows are all the rage right now, I predict that thinner eyebrows will be the next big trend in beauty. The most important thing to understand about eyebrow shape is that it cannot be universal. Everyone’s face shape and structure is different and so shouldn't their eyebrows. I will agree that there are people who can rock this bushy browed look, however, it's just not for everyone.
The Pendulum of Fashion is the perfect example as to why I think thinner eyebrows will be the next big thing. Throwing it back to the 90’s and 2000’s thin eyebrows were LIFE. Celebrities like Gwen Stefani, Christina Aguilera, Drew Barrymore and every other It-girl in that era wore they're thin eyebrows with pride. Who discovered this trend you might ask? Kevyn Aucoin was one of the first celebrity makeup artists in the 80’s/90’s who was basically just as famous as they his clients. “In the new documentary Larger Than Life: The Kevyn Aucoin Story, fashion designer Isaac Mizrahi recalled how the late makeup artist first brought back the trend. "He decided that everyone needed to look like Carole Lombard and have really skinny eyebrows. Next thing I knew, he was plucking everyone's eyebrows." The impact of this trend spread like wildfire says Mizrahi, “Then, literally overnight, it just changed. She started getting more bookings because she had skinny eyebrows."
Much like the Pendulum effect, we went from one extreme trend to another in the complete opposite direction. In 2016, bushy browed model Cara Delevingne revolutionized the standard when she made her first appearance. “She brought brows to the masses, and it’s been so powerful,” says Bailey. “They’re a bit oversized, but the way she has embraced them and made them a good thing has made women want natural brows.” After Delevingne set the new standard, Instagram beauty gurus everywhere adapted the trend as well.
Looking at makeup trends in the past two years, it seems like more makeup artists have adapted this new ideal of natural feathered out brows. This is another example of the pendulum of fashion in full effect. People have grown tired of the over done brow look and have moved on to something more natural. The most recent example of this thin eyebrow concept was in Gucci’s Spring 2019 collection’s beauty look. Models were featured with Greta Garbo inspired brows and a brown smoked out eye look. I’m not saying we should go back to Gwen Stefani’s pencil thin brows circa 2000, but I am saying that thinner, natural looking brows are a more flattering and realistic trend to adapt. I hope to see this trend spread across runways (and hallways) in the near future.
GLASS SKIN
My go-to skin look as a makeup artist has always been minimalistic. I believe that less is more and while creating a makeup look showing the skin’s natural texting while bringing out a natural glow is key. Now, thanks to Instagram, we have a name for this look, “Glass Skin”. Glass skin is the idea of having transparent, luminescent skin that looks as if it's naturally yours...Even if it took you a vigorous skin care regimen and multiple products to achieve it.
Elie Cho, an LA based makeup artist, is the innovator of this glossy trend. She first shared her secrets to achieving her favorite look, “Glass Skin”, on social media and it went viral overnight. The way the trend blew up would be the perfect example of the trickle across theory. This aspiring makeup artist shared her beauty secrets with the world and soon enough other social groups such as other aspiring makeup artists, makeup artists already in the industry, as well as everyday people.
Glass skin can be seen all over the runway the past couple years. Proenza Schouler released glowing models on to their runway during their 2019 Spring show. Prada’s 2019 Spring collection also featured bold Twiggy inspired eyes and extremely luminous skin done by the iconic makeup artist, Pat McGrath. McGrath also created the look for Valentino in 2018 that featured glossy skin as well. This trend is not only beautiful on runways, but also just as beautiful to wear every day. GLOW ON.
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