4 Trend Forecasting sources to keep you trendy AF
- mspagnoli
- Jan 19, 2019
- 2 min read
1. WGSN
WGSN is an iconic go-to for fashion lovers everywhere to get updated on the latest trends and what is to come in future fashion and beauty trends. WGSN was founded in London in 1998 by the Worth brothers. Not only does WSGN cover fashion trends but also has coverage from consumer habits and marketing trends to interior design and e-commerce analytics and stock updates. Users can discover new trends 2 years in advance and get updated daily, even by email.
2. COLOR MARKETING GROUP
The Color Marketing group has been around since 1961. Brands and companies come to the Color Marketing Group yearly and present them their color palettes. This is when the many people working for the Color Marketing group sort through the colors and eliminate and narrow down the colors of the yearly trend forecast. After the colors have been curators this is when the designers get back to work. This trend forecasting source covers the entire aspect of colors. This is crucial not only for designers to create collections that will be appealing to their audience but also for the beauty industry. These colors can be incorporated into palettes, lipsticks, liners and much more.
3. WECONNECTFASHION
WeConnectFashion has many similarities to WGSN. Not only are they trend forecasting resources but they cover many aspects of the subject. WCF focuses on women and mens wear, as well as interior design. They were founded in the same year as WGSN, 1998 and are still going strong. Updates are given to readers seasonally to stay updated on the latest trend reports and also receive an email newsletter for brief reminders.
4. PANTONE
Pantone is most likely every fashion obsessed individual goes to seek out the newest color palettes and color of the year. Pantone covers color forecasting, brand color development, and custom color solutions. Living Coral was crowned the new color of the year for 2019, excluding joy and “our innate need for optimism” and it “embodies our desire for playful expression”. How could 2019 start off on a bad note with a color that happy?
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